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You may have noticed the two mini characters on the latest versions of our packaging, and thought they were just that, characters – but they are actually (pretty) accurate representations of our two founders, Jason and Phillippe , who started up Real Wrap Co. back in 2010 when they were just 21 and 24 years old. Look out for them next time you are munching on your sandwich.
On Friday we started pondering famous brands and the characters behind them – whether they are based on real people, or just well created figments of the imagination. We went on a bit of a Google meander, and now have the results of our research…
Aunt Bessie, producer of super handy frozen goods, allowing people to create delicious meals with no fuss is not actually the rosy-cheeked grandmother figure that we all know and love. The company is a subsidiary of the William Jackson Food Group, and Aunt Bessie’s Yorkshire Puddings were originally made for Butlin’s Holiday Camps in 1974.
Ben & Jerry’s
The feel-good ice cream brand is named after its founders, Ben Cohen and Jerry Greenfield – they were childhood friends, just like our very own Phillippe and Jason. They opened up their first ice cream parlour at a renovated gas station in Vermont, and the rest is creamy, delicious, chunk-tastic history.
You may instantly picture the friendly/sinister clown, Ronald McDonald, as the face of the company. Whilst he isn’t an actual person, the company was created by brothers Richard and Maurice McDonald. The first McDonald’s opened in 1940, and it is now the world’s largest chain restaurant by revenue.
The kind-eyed man whose face has featured on Uncle Ben’s rice and sauce packets since 1943 may have been somebody’s uncle, but he wasn’t called Ben. He was actually a waiter from Houston called Frank Brown. There was supposedly a real Uncle Ben – a rice farmer from Texas, but he had no direct relation to the company.
Ahhh… Mr. Kipling. He is well known for making exceedingly good cakes, but he is actually an exceedingly good invention. The brand was actually a creation of the company Rank Hovis McDougall, who wanted to boost cake sales. They tried their hardest to emphasise the local bakery persona of Mr. Kipling, as at the time, cakes were primarily bought from local bakeries.
Saviour of all home bakers, Dr. August Oetker was a very talented (and real) man that created baking powder as a ready-to-use product. A pharmacist by trade, he has been helping sponges to rise properly since 1891.
Bonus Round – Here are some non-food related brands that are or aren’t associated with real people…
The Henry (hoover) isn’t actually associated with the founder of the Hoover brand at all. It was created by a company called Numatic. Using the name of hoover founder William Henry Hoover is a little bit cheeky if you ask us…
Gillette is a well-known shaving brand, but did you know that it is actually named after its founder, businessman King Camp Gillette (that’s his name, he isn’t actually a monarch). They haven’t played much on the character, perhaps due to the intimate nature of shaving, but he still wanted the company to carry his name.
The boots of workmen, the fashionable, and almost everyone in-between – and they are actually named after a real person. Dr. Klaus Maertens was a German soldier than injured his foot in a skiing accident and built his own ‘Airwair’ shoe in a quest for comfort, which he sold the patent for to a British shoe manufacturer.